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Hispanic Media Supervisor Uses Multicultural Understanding to Excel Professionally

A veteran Hispanic media supervisor shares her professional experiences and how being Hispanic helps her know what media to buy to reach her target audience.

What is your job title?
Hispanic Media Supervisor

Would you describe what you do on a typical day?
I balance budgets, look at ratings, place buys, deal with discrepancies, post media buys, write POV’s on packages to clients.

What is your ethnicity? Has it helped you?
Hispanic. It has helped me professionally.

What languages do you speak? How has speaking another language helped you?
I deal with Hispanic media; I am good at what I do because I not only buy, plan, and place the media but I also consume and understand the programming choices.

What did you learn the hard way in this job and how did that happen?
I learned the hard way how important it is to get clients understand Hispanic media viewing habits.

What don’t they teach in school that would’ve been helpful to you?
I am not sure in my field because I went to school over twenty years ago. But I can tell you that you cannot come out of college and get started as a media buyer, there is a lot to learn while on the job.

How did you get started in this line of work? If you could go back and do it differently, what would you change?
While I worked at a radio station, I always wondered what it was like to be on the other side of the coin (where commercials are made). I decided I wanted to give it a try as it was intriguing. I started as a media coordinator and worked my way up to Associate Media Director.

I was burned out after fifteen years and decided to just go back to work as a media buyer.

On a good day, when things are going well, what’s happening and what do you like about it?
I love dealing with station reps; I like the negotiation part of it the most.

When everything goes wrong, what’s happening and what do you dislike?
When stations aren’t willing to work with you and you have to get your client on the air with a particular budget.

What is your favorite part of your job? What areas do you struggle in or wish you could avoid?
Dealing with the client directly.

What’s a rough salary range for the position you hold?
I get paid $60,000 a year.

What’s the most rewarding moment you’ve experienced in this position? Of all the things you’ve done at work, what are you most proud of?
When we get a client review of the agency and all is good because of your work performance.

What’s the most challenging moment you’ve experienced? What would you prefer to forget?
When someone you supervise is over budget and the stations is not willing to work with you.

What education and skills do you need to get hired and succeed in this field?
Bachelor’s degree.

What would you tell a friend considering your line of work?
It’s a lot of fun but be very detailed oriented.

How much vacation do you take? Is it enough?
One and a half weeks per year. No, it is not enough.

If you could write your own ticket, what would you like to be doing in five years?
I am writing my own ticket now; I am going to get a job in real estate and also sell my art.

LatPro Admin


5 comments

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  • I was working at a radio station and always wondered what it was like to be on the other side of the coin (where commercials are made). I decided I wanted to give it a try as it was intriguing. I started as a media coordinator and worked my way up to Assoc. Media Director.

  • It seems that advertising is easy and that anyone can do it but from the few comments I read it seems that every job has a bit of a twist or difficulty. I guess what makes it harder is trying to get others that do not understand to understand. I am proud to be hispanic and I agree that it opens up more oppertunities, speaking two languages also makes it better!

  • Diversity truly is one of the keys to a successful future. It’s admirable that you understand this and are able to incorporate it with technology. Best of luck in all your future endeavours!